Understanding Sealing Material and Food Grade Concrete Sealer

Concrete counter tops are stain prone and need high maintenance. The sealers have come a long way from the simple wax and acrylic sealers to most modern epoxy sealers. With the right sealer, you can have a stain-resistant, heat-resistant, scratch-resistant, Food Grade Concrete Sealer, easy to clean, easy to maintain and smooth counter top.

Bare concrete is porous and vulnerable to staining and chemical attack. Liquids will soak into the surface, carrying stains into the concrete itself. Acidic substances like vinegar and lemon juice will dissolve the cement paste.

Sealing material characteristics that are important to clients are:

• Enhance the appearance of the concrete without degrading the look or feel

• Non-porous

• Completely resist stains from food, oil, and other household substances

• Resist heat from hot pots and pans

• Resist UV degradation and yellowing from sunlight

• Scratch-proof

Food Grade Concrete Sealer

• Easily cleaned using common household cleaning products

• Provide long term protection without the need for frequent maintenance

• Easy to repair& maintain

Sealing Materials: Sealers have two groups namely Penetrating sealers and Topical sealers.

Penetrating sealers come in the form of liquids that are applied to bare concrete, soak in, and then once wiped off and dried, are usually almost invisible.

Densifiers are water-based chemicals that react with the cement paste in the concrete. The reaction generates cementing agents that increase the strength of the surface concrete and fill the pores. The cementing agents that are generated during hardening often serve to provide some color enhancement. Densifiers are often applied before repellents.

Repellents are a concrete treatment that changes the surface tension characteristics of the concrete so that liquids bead up easily. They create a hydrophobic water-shedding effect when applied to the concrete.

Topical sealers make up the most of the sealers on the market as listed below:

Wax is the most basic sealer. Generally, a high-quality floor wax that contains carnauba and beeswax, or just pure beeswax, is used. Automotive paste wax should not be used for sealing because of the additives it contains.

Acrylic is a solvent based or water based, are the next most basic and common concrete sealers. Acrylic sealers are easy to use, available easily and relatively inexpensive. They are widely used for sealing floors and driveways, and provide modest protection. Acrylics generally provide heat resistance but are UV resistant.

Epoxy is a two-component chemical system and you need to mix them to form the coat. The chemical reaction is irreversible, and the end result is a very durable, very hard surface. Epoxies are expensive chemicals and one need to follow a proper process to apply them. There are three basic types of epoxies: solvent based, water based and 100% solids. They are key to a Food Grade Concrete Sealer. They are widely used in industrial kitchens.

Urethane are the type of sealers that has many of the Ideal Sealer characteristics. Some are a single part, and others are two part. Urethane, in general, are stain and heat resistant, provide good UV resistance, very tough and scratch resistant. They provide a glossy finish also.

Five Logo Design Principles Every Graphic Designer Should Follow

Logo design requires more than artistic talent to create an emblem or a brand that will capture the market’s attention. Like in any artistic field, effective logo design follows five fundamental principles that every graphic designer should know. These principles may serve as criteria for judging whether the design effectively conveys the message to its target audience.

Logos should be simple and easily recognizable.

An effective logo design puts together elements in a simple setting that is easily recognizable to anyone who sees it. The sign should be easily identifiable to people from different cultures or cities. The design elements cross boundaries of geography, culture, age and educational background.

Logos should be distinctive and clear.

Aside from simplicity, an effective design should be unique and deliver a clear message to its target audience. The overall design should be easily memorable for anyone who sees it. Too many elements can crowd the design and produce visual noise, which blocks the marketing message the logo tries to convey.

Logos should be timeless.

Another measure of effectiveness is the timelessness of a brand, which appeals to the tastes of future generations. As long as the branding follows the rules of simplicity, distinctiveness and clarity, the logo will survive other eras. For example, the logos of Chanel, Mercedes-Benz, Nike and Shell did not change much through the years. Their classic designs continue to appeal to generations of consumers.

Logos should be versatile.

Logo design makes use of vector art more than photography because of scaling and applicability problems. Logos created with high-definition imaging software scale down to a smaller size without destroying the logo’s design. The use of photographs, however, brings problems of pixelated and skewed images. Thus, all logos use vector graphics for creating images.

An effective logo design should also factor in the way images are transferred from one media to another. A good logo created in the vector format may be used for websites and for marketing and packaging. The colors used should not change in hue when displayed on a website page and on a poster or a streamer in public.

Logos should be appropriate for their intended audience.

Logos should speak to its intended audience. The type of font, the vector images and the colors used should match the demographics of the product’s target market. The meaning should be immediately apparent to the logo’s intended audience. For example, sports logos often signify explosive movement, which reflects athleticism. In another example, children’s products use bright colors and fun fonts to appeal to children.

In general, the type of content in a logo does not necessarily convey the actual products sold or the services rendered by a company or business. A restaurant logo does not need to include food or a software logo does not need to use an image of a computer or laptop to let people know what it is. By way of example, in its logo design Apple uses the image of an apple, which someone obviously has bitten in one corner.

Seven Transforming Trends Shifting Work Opportunities Online

The Internet has affected and altered the world of work as we once knew it. Seven important trends have both resulted from and fueled the penetration of the Internet into every corner of the world.

To understand these trends will significantly increase your awareness of what new kinds of online and telecommuting work have come into existence as a result. These trends have produced whole new work categories-jobs that did not exist ten, or even two, years ago-some of which were not even possible before.

Trend #1: The Changing Economy Has Caused Increased Outsourcing

Given the challenges of the current economy, many companies have determined that online outsourcing some portion of their work leads to significant savings and better performance, while allowing them to focus on their “core business.” Through online outsourcing, businesses can gain access to skills, knowledge and expertise that would be expensive or time-consuming to develop in-house.

Additionally, companies have found that by taking advantage of the added capabilities of online talent that are available to them through online outsourcing, they are able to increase their innovation and reduce their time-to-market. This can significantly accelerate their market responsiveness through the design, development and production of new products.

The movement towards ever-increasing outsourcing by businesses has created a flood of new online work opportunities. There are many types of online outsourcing services-call centers, customer support providers, customer relation management firms, data processing services, virtual assistant agencies, and telesales specialists, to list a few. This trend has resulted in the need for and the proliferation of increasingly large contractor databases offering online outsourcing services.

Trend #2: Globalization of Business Has Created New Online Work

Now that the world is the marketplace, many new jobs have been created based on increased needs for people to bridge the previous cultural, monetary and language divisions, and the limitations this dividedness formerly imposed. If you are bilingual or multicultural, your employment possibilities abound.

Companies like abGlobal hire bilingual translators to serve hundreds of clients, from large government agencies and law firms to nonprofit organizations and private individuals. There are many other agencies that enlist expert freelance translators to handle the deluge of translation needs the Internet has generated.

Without a doubt, the ability to speak English is also a significant asset for finding work in this global world of business. Because the Internet is primarily an English-speaking medium, small businesses, as well as mega-corporations, realize that they need to acquire or improve their English writing and speaking ability. In order to compete, they need to be able to communicate clearly and precisely in English. Moreover, their Webpages, emails, articles, sales materials and customer support documents must reflect mastery of standard English.

Companies like ISpeakUSpeak hire native English speakers to work one-on-one as English language trainers with students worldwide through a series of English conversations with their trainers, and then receive immediate feedback in order to improve. This language-related example is just one of the many job functions that have emerged because the Web has globalized business.

Trend #3: Glocalization of Business also Has Created New Online Work

To understand the term “glocalization,” think about the two words it combines… global and local. Glocalization describes a product or service that is developed globally, but adapted locally in order to accommodate the consumers particular to each local market. The products or services of an online business are tailored to conform to local laws, customs, culture, and consumer preferences. Services that are effectively “glocalized” are of much greater interest and utility to local customers, and as such, are significantly more marketable.

Yahoo! is an example of a company that practices glocalization. It markets a portal that is viewed worldwide. But it offers multiple distinct versions of its website and services, customizing content and language to appeal to individuals who live in some 25 different countries, including China, Russia and Canada.

An ever-increasing number of businesses are developing their own version of glocalization in an effort to build their customer bases and increase sales. VIPdesk.com is an example. They describe the “glocalization” of their services as “international coverage and presence combined with local expertise.” For example, VIP Desk hires a local home-based professionals to perform web-based Concierge Services for clients visiting the area. The local expert responds to requests for information, guidance, and assistance with localized tasks such as restaurant reservations, transportation services or tickets to shows or events.

VIP Desk currently offers a customized local version of global services in 20 market areas: Atlanta, Baltimore, Boston, Charlotte, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, Phoenix, Portland, Salt Lake City, San Diego, San Francisco, Seattle, St. Louis and Toronto, Canada.

Trend #4: The Internet has Significantly Expanded Shopper Expectations

Shoppers now expect knowledge along with their products-condensed and useful information through which they can become fully educated and savvy before they make a buying decision. They are not so much looking for recommendations as they are seeking a basis for making their own intelligent choices.

Consumers also want more options-a fuller selection of choices than they generally can find in a brick-and-mortar store. And they expect convenience while making their purchases, with full support afterwards.

This trend of expanded customer expectations and demands has generated new categories of jobs that are designed to address these needs. Increased customer requirements have changed the landscape for all businesses-traditional as well as online-if they want to thrive, or even if they just want to survive.

As an example of the types of jobs this trend has generated, VIP Desk hires at-home “Brand Ambassadors” to help companies differentiate their company “from the crowd” in order to build customer loyalty. Brand Ambassador services help companies to:

  • attract and retain their best customers,
  • increase customer engagement,
  • extend their brand into the daily lives of their customers,
  • capture lifestyle and behavior data of their customers,
  • differentiate their brand from competitors, and
  • increase customer satisfaction scores and lifetime customer value.

Trend #5: Social Media Has Changed the Needs & Challenges of Business

Companies know that social media is now a critical component of their customers’ decision-making processes. Consumers are more likely to make buying decisions based on what they read from people they trust on social networks such as Facebook, Twitter, forums, blogs, Wikipedia, and Yahoo!Answers.

Here are some market statistics:

  • 72% of customers use social media to research customer care reputation before making a purchase.
  • 92% expect companies to have a social media presence for customer service.
  • 66% want companies to increase the use of social media for customer service.
  • This new phenomenon creates online jobs that were never even contemplated before-jobs that involve interesting tasks, such as:
  • capturing data from across the social media landscape,
  • analyzing and identifying trends,
  • actively listening to social media conversations,
  • responding to customers through social media channels,
  • participating in and understanding global conversations,
  • merging social media data with other data sources, and
  • integrating social media when generating contact lists.

One category of work that has been generated by this trend is “social media intelligence and analytics.” What new tasks and services are needed to maintain and maximize a company’s brand presence in the world of tweets, blog posts, and hashtags? What talents, skills, and strategies you need to put into play to be successful, to find employment, and to establish a career in the world of social media? (Consult Chapter 8 for answers to these questions).

Trend #6: Ubiquitous Access to Online Education Has Removed Former Barriers to Learning

What degrees and/or credentials do you already have? What additional certifications, degrees or credentials do you need? The Internet has significantly shifted the playing field for those who need or want to know and learn more.

The goalpost for what you need to know and be able to do is advancing constantly. On the other hand, you now have ready access to whatever degrees, credentials, certifications or training you need or want, simply by locating a school or program online.

Where once an education was an event, it is now an ongoing and continuing process. And where once you may have been forced to choose between going to school and taking a job, now you can have a job and go to school at the same time.

This ubiquitous access we now have to learn what we need to learn, when and where we want to learn it, means that it is now possible for you to enter areas of work you may once have thought to be beyond your reach. By attending school, you can prepare yourself to acquire that better job you always wished you could acquire.

As well as opening up opportunities to learn anything, anytime, from anywhere, the online education movement has generated many new types of jobs in its own right. There are positions for online college faculty, online high school teachers, online tutors, online trainers, and online training materials producers, including online training videos.

Now that access to learning has, thanks to the Web, become ubiquitous, the hunger for learning-learning throughout life-has created its own ever-escalating set of demands.

Trend #7: Access to Information Has Made Us Want to Control Our Own Physical and Mental Welfare

The Internet has made us advocates for our own health, and active participants in everything related to it. Where we once may have been completely dependent and reliant on local health facilities and personnel, we now want to assume more responsibility for our own physical and mental wellbeing. Instead of feeling helpless about a symptom or diagnosis, we actively seek and have access to quality information on that topic, including alternative treatments, health maintenance practices that could make a difference, and even possible alternative diagnoses.

This trend to want to take control of our minds and bodies has been fed by the increase in available accurate information, and, in turn, has created an online market demand for information, consulting, and interaction with professionals.

Ask Yourself “What Does This Mean to Me?”

Considering these seven trends, where would you fit in the cyber world of work? What new kinds of online and telecommuting work that now has come into existence would be a perfect match for your talents and abilities, and would engage you and fulfill you while also providing you the considerable benefit of working from your own home office, taking back your commuting time, and adapting to your own work rhythm? Given the whole new work categories these seven trends have produced, there are many potential possibilities for your own productive and successful shift to the cyber workplace.

The Best Diet For Losing Pounds Fast

Looking for the best diet to follow for losing pounds fast? Most people can lose between 10 and 20 pounds within a month, simply by changing what and how they eat. You do not need to starve yourself to lose weight fast. Follow the healthy diet tips below and you'll be able to stay full, avoid hunger, control your appetite, limit food cravings, and boost your metabolism at all the same time …

7 of the Best Diet Tips for Losing Pounds Fast

1. Avoid simple sugars. By simply cutting simple sugars out of your diet, you can quickly and easily cut the kind of empty calories that make you fat and keep your from losing weight. Sodas, candy, packaged junk foods, and even fruit juices are all sources of simple sugar.

2. Avoid refined carbohydrates. Avoid refined carbs, especially "white" flours. Like simple sugars, these can spike blood sugar and insulin levels, shutting down the body's fat-burning processes and often leaving you with more belly fat!

3. Avoid "bad" fats. Fat itself is not your enemy. In fact you can eat a significant amount of fat and still lose weight quickly. But "bad" fats – like those found in fried foods and hydrogenated oils – will make you fat and unhealthy. Avoid fried foods and always choose "trans fat free" products.

4. Eat "clean burning" foods. The best foods to eat for fast and easy weight loss are "clean burning" proteins, carbs, and fats. Some examples are: lean meats, fish, eggs, fruits and vegetables, nuts and seeds, beans, and legumes (eg lentils). Make these the basis of your diet and you'll lose pounds much faster.

5. Eat 5-7 times a day. Instead of 2 or 3 big meals, try to eat 5-7 small meals and snacks per day, spaced out at 2-3 hour intervals. This will help to keep you from getting hungry and experiencing food cravings. Plus it'll help to stimulate your metabolism so you burn fat more quickly.

6. Cycle your starches. Starchy carbs – like breads, potatoes, rice, etc. – should be cycled in and out of your diet in a way that boosts the metabolism and keeps you from gaining weight. Many diets are based on this proven idea, such as the "calorie shifting" and "calorie rotating" diets.

7. Drink lots of water. Try to drink at least 60-70 ounces of water and sugar-free tea each and every day. This will help to reduce hunger while boosting your metabolism and optimizing your energy levels.